How to sell sporting goods on Kaspi: permission, certificates for exercise machines, SGR for sports nutrition and heavy-order delivery

How to sell sporting goods on Kaspi: permission, certificates for exercise machines, SGR for sports nutrition and heavy-order delivery

Sports and tourism on Kaspi.kz is a restricted category: before you list your first dumbbell, you'll need permission. The documents depend on the product. An electric treadmill is certified under two TR CU regulations, protein can't be sold without a state registration certificate (SGR), and a yoga mat goes through most easily. A 75 kg treadmill travels to another city for 9,917 ₸ including VAT. The commission for the whole section is 12.5% including VAT. Step by step below.

In short

  • The «спорт, туризм» (sports, tourism) category requires permission: a contract, an EAC certificate or declaration and an SGR where the law requires them, a waybill, payment.
  • Electric exercise machines are certified under TR CU 004/2011 and TR CU 020/2011.
  • Under Article 24 of TR CU 021/2011, sports nutrition is sold only after state registration.
  • A machine in several boxes ships with a separate waybill for each box, and the number of parcels is entered in your seller cabinet.
  • The commission for «Спорт, туризм» is 10.9% excluding VAT and 12.5% including VAT.

Step 1. Category permission

In the Kaspi Guide (Kaspi's official help center), sports and tourism share a line with children's goods and pharmacy (q2224, updated Oct 5, 2026). The permission form appears in your cabinet when you add a product from a restricted category. The documents are:

Document When it's needed
A supply contract or a contract with the manufacturing plant Always
An EAC certificate or declaration of conformity If the product is subject to conformity assessment
A state registration certificate (SGR) If required, for example for sports nutrition
A waybill Always
Payment documents Always

In the Guide, the certificate and the SGR carry an asterisk: "in cases provided for by law". In practice this means a jump rope and a treadmill need different sets of documents, and Kaspi expects the set that applies to your specific product. Documents may be requested again, and fake paperwork can lead to being disconnected from the Store.

If the brand is on the restricted list, there's also a brand check: a letter from the rights holder, a contract, waybills and payment for the last 90 days, at least 10 units (q2618, updated Jul 10, 2026). More in the article on brand restrictions on Kaspi.

Step 2. Which documents for which product

Sporting goods are a very mixed category, so let's break it down by group.

Group Regulation Document
Treadmills, electric exercise bikes, mains-powered massagers TR CU 004/2011 and TR CU 020/2011 Certificate
Protein, gainers, isotonic drinks, energy gels TR CU 021/2011, Article 24 SGR
Children's bicycles TR CU 007/2011 Under the rules for children's goods
Mechanical equipment: dumbbells, mats, jump ropes Check whether it falls under any regulation Depends on the product

Electric exercise machines

TR CU 004/2011 «О безопасности низковольтного оборудования» (On the safety of low-voltage equipment) covers equipment rated from 50 to 1000 V AC (TR CU 004/2011). In the annex listing what gets certified, «игровое, спортивное и тренажёрное оборудование» (play, sports and exercise equipment) has its own line. TR CU 020/2011 on electromagnetic compatibility has the same line in Annex 3 (TR CU 020/2011). So a treadmill with a motor needs a certificate; a declaration isn't enough.

Under Article 5 of TR CU 004/2011, labeling and instructions must be in Russian and in the state language of the country of sale, which for Kazakhstan is Kazakh. A treadmill with an English-only manual gives grounds for a complaint. Mandatory markings are covered in the article on product labeling for Kaspi.

Sports nutrition

Article 24 of TR CU 021/2011 «О безопасности пищевой продукции» (On food safety) calls «пищевая продукция для питания спортсменов» (food products for athletes) specialized (TR CU 021/2011). Such products can be sold only after state registration. Imports are registered before they enter the country, and the registration has no expiry. In Kaspi's tariffs, sports nutrition sits in «Спорт, туризм → Спортивное питание» (Sports, tourism → Sports nutrition) and is charged at the same rate as the rest of the section.

Check the SGR number against the label: name, manufacturer, flavor and pack size. A certificate for vanilla protein doesn't cover chocolate if that's a separate product. For the neighboring niche, see the article on how to sell vitamins and supplements on Kaspi.

Used equipment

Used goods are banned on Kaspi entirely (q3904, updated Jan 16, 2026). A machine from a trade show, or one returned without its box, can't be sold as new. Counterfeits are banned too: you can't list replicas of well-known sports brands on Kaspi.

Step 3. The sporting goods listing

A buyer of an exercise machine looks at the numbers: maximum user weight, motor power, speed, belt size, folded dimensions. For dumbbells, weight and material; for clothing and footwear, a size chart. If a spec is in the category filter and yours is blank, the product drops out of the filtered results (q3554, updated Feb 23, 2026).

Sizes and colors of one model are merged into one product card (the shared listing all sellers use), but different dumbbell weights or different treadmill models are better kept separate (q5146, updated Jul 23, 2026). How to do this in the cabinet is described in the Guide (q3146).

For exercise machines, photos in the folded position and next to a person are especially important: that's how the real size comes across. More in the articles on product photos for Kaspi and how to create a product card on Kaspi.

Camping gear

Tents, sleeping bags, stoves and backpacks also belong to the restricted «спорт, туризм» category, so they need permission too. On a tent listing, buyers look for the number of berths, packed weight, flysheet water resistance and pitching time; on a sleeping bag, the comfort temperature and size. Take all of this from the product's data sheet, not from a competitor's description: if a number on the card doesn't match the tag, that's a direct route to a return and a bad review.

Step 4. Shipping heavy machines

For orders of 10,000 ₸ or more, Kaspi Delivery tariffs depend on weight (q2288, updated Jun 16, 2026). Prices exclude VAT.

Order weight Within the city Within Kazakhstan Express
5–15 kg 1,349 ₸ 1,699 ₸ 1,849 ₸
15–30 kg 2,299 ₸ 3,599 ₸ 3,149 ₸
30–60 kg 2,899 ₸ 5,649 ₸ 3,599 ₸
60–100 kg 4,149 ₸ 8,549 ₸ 5,599 ₸
over 100 kg 6,449 ₸ 11,999 ₸ 8,449 ₸

Orders under 10,000 ₸ are charged by value: from 5,000 to 10,000 ₸ it's 699 ₸ within the city and 799 ₸ within Kazakhstan. VAT is added when the fee is charged, and fees are charged only for issued orders.

A machine in several boxes

A power rack or a multi-station gym often travels in two or three boxes. Each part is packed separately with its own waybill. In the cabinet, under «Упаковка» ("Packaging"), you enter the number of parcels, and Kaspi generates the same number of waybills (q3043, updated Aug 22, 2024). If you entered one box and brought two, the second one may be refused.

Drop-off points differ in the dimensions and weight they accept. Before listing a heavy machine, check on the map which point will take it (q3047, updated Jan 22, 2026).

Damage

A claim against Kaspi Delivery is filed within 10 calendar days within the city and 45 within Kazakhstan, or within 24 hours if there's no note in the return certificate (q2306, updated Nov 25, 2025). You need dated photos or video. If the packaging is incorrect, compensation may be refused (q2296, updated Nov 5, 2025). More in the articles on packaging for Kaspi Delivery and Kaspi Delivery for sellers.

Step 5. Returns, warranty and installments

A buyer is entitled to return a working product with no signs of use within 14 days. Defects have different deadlines: 30 days, or the manufacturer's warranty period if one is set (q2269, updated Sep 21, 2026). The legal basis is Article 30 of the Law of the Republic of Kazakhstan «О защите прав потребителей» (On consumer protection). A treadmill motor may carry a long warranty, and a defect return is possible for that whole time.

The practical takeaway: before you buy, agree with the supplier who repairs the machine and where it goes. Returning a treadmill from another city also means hauling 75 kg back. Kaspi pays for the return delivery, but unpacking, inspecting and reselling the box is on you. The steps are in the article on returns on Kaspi for sellers.

12- and 24-month installments are available for sporting goods: sports aren't on Kaspi's list of exceptions (q4659, updated Jun 9, 2026). For a 250,000 ₸ machine this can weigh heavily on the buyer's decision. Check the seller terms in your cabinet in advance; how to calculate them is covered in the article on 0-0-24 installments on Kaspi for sellers.

Commission and calculating the minimum price

Under the 2026 tariffs, all «Спорт, туризм» subcategories — exercise machines, cycling, tennis, sports nutrition and the rest — are charged 10.9% excluding VAT and 12.5% including VAT (Tariffs 2026, PDF). If an order is cancelled, the commission is refunded (q1344, updated Jan 6, 2026).

A hypothetical example, not a client case. A treadmill at 250,000 ₸, 75 kg packed, purchase cost 185,000 ₸, shipped in the factory box. Alongside it, a 7,200 ₸ yoga mat with a purchase cost of 3,900 ₸.

Item Treadmill, city Treadmill, Kazakhstan Mat, city Mat, Kazakhstan
Price 250,000 ₸ 250,000 ₸ 7,200 ₸ 7,200 ₸
Commission 12.5% incl. VAT 31,250 ₸ 31,250 ₸ 900 ₸ 900 ₸
Purchase cost 185,000 ₸ 185,000 ₸ 3,900 ₸ 3,900 ₸
Delivery incl. VAT 4,813 ₸ 9,917 ₸ 811 ₸ 927 ₸
Left 28,937 ₸ 23,833 ₸ 1,589 ₸ 1,473 ₸

Minimum price = (Purchase cost + Delivery + Packaging) ÷ (1 − Commission incl. VAT)

For the treadmill within the city: (185,000 + 4,813) ÷ 0.875 ≈ 216,929 ₸. Within Kazakhstan: (185,000 + 9,917) ÷ 0.875 ≈ 222,763 ₸. That's a difference of almost 6,000 ₸ per unit. If you sell nationwide, set the floor using the intercity tariff.

The mat tells a different story: delivery with VAT eats 811 ₸ of a 7,200 ₸ price, more than a tenth. Light equipment pays better in bundles, for example a mat with blocks and a strap: delivery is paid per order, not per item. More on cost price in the article on how not to sell at a loss on Kaspi.

The season matters too: bicycles and camping gear sell in spring and summer, skis and skates in winter. How to buy stock for this is covered in the article on seasonality of sales on Kaspi.

Common mistakes when selling sporting goods on Kaspi

  1. Buying stock before permission. The batch waits while Kaspi checks the documents.
  2. A declaration for a treadmill. Electric exercise machines are on the certification lists.
  3. Protein without an SGR, or with an SGR for another flavor. Sports nutrition is sold only after state registration.
  4. A manual without Kazakh. The regulation requires both languages.
  5. One parcel for two boxes. The second box may be refused.
  6. A minimum price based on the city tariff. A heavy order to another city ends up in the red.
  7. A display model sold as new. Used goods are banned on Kaspi.

Checklist: sporting goods on Kaspi

  • [ ] Permission for the «спорт, туризм» category is granted.
  • [ ] Electric machines have a TR CU 004/2011 and TR CU 020/2011 certificate.
  • [ ] Sports nutrition has an SGR that matches the label.
  • [ ] Labeling and instructions are in Kazakh and Russian.
  • [ ] The listing has load capacity, power, dimensions and a size chart filled in.
  • [ ] The number of parcels is entered for machines in several boxes.
  • [ ] The drop-off point accepts your weight and dimensions.
  • [ ] The minimum price is calculated using the "within Kazakhstan" tariff.

How to automate prices and avoid selling at a loss

Popular dumbbells, mats and proteins are sold by dozens of stores, and the price on the card changes during the day. The SaleScout Kaspi bot checks prices every 20 seconds, keeps you at the top of the card and never drops below the minimum price you set. When a competitor raises their price, the bot raises yours too. SaleScout niche analytics helps you see which items are in demand before you buy stock. You can try the bot free for 7 days, no card required. How dumping works on the card is explained in the article on dumping on Kaspi.

Frequently asked questions about selling sporting goods on Kaspi

Do you need permission to sell sporting goods on Kaspi?

Yes, sports and tourism are restricted on Kaspi. A contract, waybill and payment are always needed, and a certificate and SGR when the law requires them for your product.

Which document does a treadmill need?

A certificate; a declaration won't do. Mains-powered machines with a motor are on the certification lists of two regulations at once, TR CU 004/2011 and TR CU 020/2011.

Does protein need an SGR?

Yes. The regulation treats food for athletes as a specialized product, and such a product doesn't reach the shelf without state registration, including on Kaspi.

How do you ship a machine in several boxes?

Each box gets its own waybill. Under «Упаковка» you enter how many parcels there are and print the same number of waybills. Bring more boxes than you entered, and the extra one may not be accepted.

How much does it cost to deliver a treadmill through Kaspi?

For a 75 kg treadmill you'll pay 4,149 ₸ within the city and 8,549 ₸ to another city. Add VAT on top, for a total of 4,813 ₸ and 9,917 ₸.

Can you sell used exercise machines on Kaspi?

No. Used goods are banned on Kaspi in every category, and a display model without a box easily falls into this too.

What is Kaspi's commission on sporting goods?

12.5% including VAT, or 10.9% without it. Protein, a bicycle and a tent all pay the same.

Why is it better to sell light equipment in bundles?

A 7,200 ₸ mat gives up 811 ₸ to city delivery. Put blocks and a strap in the same order, and you still pay for delivery only once.

Sources

  1. Kaspi Guide. «Разрешение на продажу ограниченных категорий» (Permission to sell restricted categories) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2224 (updated Oct 5, 2026)
  2. Kaspi Guide. «Разрешение на продажу ограниченных брендов» (Permission to sell restricted brands) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2618 (updated Jul 10, 2026)
  3. EEC. TR CU 004/2011 «О безопасности низковольтного оборудования» (On the safety of low-voltage equipment), regulation page — https://eec.eaeunion.org/comission/department/deptexreg/tr/Down_Volt.php; regulation text (Articles 5 and 7, annex) — https://eec.eaeunion.org/upload/medialibrary/269/TR-TS-Downvolt.pdf
  4. EEC. TR CU 020/2011 «Электромагнитная совместимость технических средств» (Electromagnetic compatibility of technical equipment), regulation page — https://eec.eaeunion.org/comission/department/deptexreg/tr/EMS.php; regulation text (Annex 3) — https://eec.eaeunion.org/upload/medialibrary/1ab/TehReg-TS-EMS.pdf
  5. EEC. TR CU 021/2011 «О безопасности пищевой продукции» (On food safety), regulation page — https://eec.eaeunion.org/comission/department/deptexreg/tr/PischevayaProd.php; regulation text (Article 24) — https://eec.eaeunion.org/upload/medialibrary/6ad/TR-TS-PishevayaProd.pdf
  6. Kaspi Guide. «Какие товары нельзя продавать в Магазине на Kaspi.kz» (Which goods can't be sold in the Kaspi.kz Store) — https://guide.kaspi.kz/partner/ru/shop/conditions/q3904 (updated Jan 16, 2026)
  7. Kaspi Guide. «Основные характеристики товара» (Main product specifications) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q3554 (updated Feb 23, 2026); «Объединение товаров в одной карточке» (Merging products in one card) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q5146 (updated Jul 23, 2026); «Как объединить размеры и цвета» (How to merge sizes and colors) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q3146
  8. Kaspi Guide. «Тарифы Kaspi Доставки» (Kaspi Delivery tariffs) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2288 (updated Jun 16, 2026)
  9. Kaspi Guide. «Товар из нескольких частей» (A product in several parts) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q3043 (updated Aug 22, 2024)
  10. Kaspi Guide. «Почему не приняли товары на Kaspi Доставку» (Why goods weren't accepted for Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q3047 (updated Jan 22, 2026)
  11. Kaspi Guide. «Товар повреждён при Kaspi Доставке» (Item damaged during Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2306 (updated Nov 25, 2025); «Как подготовить товар для передачи на Kaspi Доставку» (How to prepare goods for Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2296 (updated Nov 5, 2025)
  12. «Тарифы Магазина на Kaspi.kz 2026» (Kaspi.kz Store tariffs 2026, PDF) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Tarify_Magazina_na_Kaspi_kz_2026.pdf (checked Oct 29, 2026)
  13. Kaspi Guide. «Комиссия Магазина на Kaspi.kz» (Kaspi.kz Store commission) — https://guide.kaspi.kz/partner/ru/shop/conditions/q1344 (updated Jan 6, 2026)
  14. Kaspi Guide. «Возврат товара» (Product returns) — https://guide.kaspi.kz/partner/ru/shop/refund/q2269 (updated Sep 21, 2026); «Товары без рассрочки на 12 и 24 месяца» (Goods without 12- and 24-month installments) — https://guide.kaspi.kz/partner/ru/shop/conditions/q4659 (updated Jun 9, 2026); «Отмена после передачи в пункт приёма» (Cancellation after handover to a drop-off point) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2305 (updated Feb 13, 2026)

The sources are in Russian; original titles are given with English translations. All links checked Oct 29, 2026.

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