Only the brand owner can close a product card on Kaspi to other sellers: the head of the company files a request with the company's BIN and the trademark certificate number, and if the product is unique, Kaspi restricts the brand. A distributor or supplier cannot do this. For them and their retail partners there is another tool — the «Официальный продавец» ("Official seller") status, but for now only in the «Красота и здоровье» ("Beauty and health") category.
In short
- You can restrict a brand only while nobody else sells your product. As soon as a neighbour has the same offer, closing the card is no longer possible.
- You need a trademark certificate with the right Nice (МКТУ) class, the brand on the product itself (label, tag, engraving) and retail sales. Wholesalers get refused.
- The decision on a restriction comes within two days. On the «Официальный продавец» status — within 14 calendar days, and the letter goes to the brand, not to you.
- «Официальный продавец» does not close the card. It is a label for the buyer, and it is lost if quality metrics fall to «Плохо» ("Poor") or «Очень плохо» ("Very poor").
- In a hypothetical example, an open card costs the brand owner 963 ₸ per order, while a reseller with a wholesale purchase price can push the price down to 11,743 ₸ before making a loss.
Two tools that people confuse
On Kaspi the product card is shared: any seller with the same product can attach to it, and the buyer chooses from a list. For a brand owner this means that their own product, bought from them wholesale, is sold by someone else in the same card for less. Kaspi offers two ways to deal with this, and they work differently.
| Brand restriction | «Официальный продавец» status | |
|---|---|---|
| What it gives | Other sellers cannot add offers to the cards of your products | A label on a seller confirmed by the brand |
| Who can get it | Only the brand owner with a trademark certificate | The brand owner, an official distributor, a seller buying from an official supplier |
| Who applies | The head of the company, via a form | The brand or distributor, by email to qc@kaspi.kz from a corporate address |
| Categories | Any, if the Nice class matches | Only «Красота и здоровье» |
| Decision time | 2 days | 14 calendar days |
| Quality requirement | Not stated in the Guide | «Нормально» ("Normal") or higher |
Table sources: q3730 (updated Jul 21, 2026), q3015 (updated Apr 22, 2026), q5191 and q5193 (updated Aug 7, 2026 and Aug 19, 2026).
Brand restriction: Kaspi's conditions
What Kaspi checks
According to the Kaspi Guide (Kaspi's official help centre), only the owner can restrict a brand, and there are five conditions (q3730):
- The brand name and logo are registered with the National Institute of Intellectual Property.
- The data in the certificate match the data in the Kaspi.kz Store.
- Your product category is listed in the certificate. If not, Kaspi suggests getting a new document from Kazpatent.
- The product carries brand information — a label, tag or engraving with the name or logo. There must be no mention of other brands.
- The product is unique: other sellers have no identical offers.
For the request you need the company's BIN, the trademark certificate registration number and, if you have one, a contract with the manufacturing plant. The data go into a form, and the answer comes as a message in Kaspi Pay within two days. If the brand is restricted, other sellers cannot add their offers to the cards of your products.
Kaspi also stresses that the request can be filed by the head of the company if it sells products of its own brand (q3345, updated May 23, 2024). The BIN in the conditions means this is about a company. If you are an IP (individual entrepreneur) and the certificate is in your personal name, check with support whether that works: the Guide gives no direct answer.
Why Kaspi refuses
Kaspi lists the reasons for refusal as follows (q3731, updated Feb 11, 2025):
- You are a supplier or licensee, not the owner. A brand licence does not give the right to restrict it.
- The product is not unique. Other sellers already have the same offer.
- You sell wholesale. Brand owners on Kaspi may trade only at retail.
- Wrong Nice class. The products do not match the class stated in the certificate. You need to add the class through the National Institute of Intellectual Property and apply again.
An official distributor, even an exclusive one, cannot restrict a brand. This is stated directly in q3015: only the owner who holds the certificate. Kaspi also reserves the right to request additional documents.
Where the Guide's wording differs
The older article q3345 (2024) says that within two days "a Store manager will contact you". The fresh q3730 (July 2026) says the decision comes as a message in the Kaspi Pay app. The time is the same, the channel differs. Expect a message in the app, not a call.
There is a third article, q2841 (updated Feb 11, 2025): to sell products of your own brand you need permission, with the same BIN and certificate number. The text does not make clear whether this is a separate procedure or the same request. In practice it means one thing: keep the certificate at hand before you create your first card.
Why the timing of the request matters
The "product is unique" condition works against those who delay. The scenario is simple. You launch your own line, ship a batch to a wholesale buyer at the same time, and a week later he lists it on Kaspi in your own card. That is it: the product is no longer unique. If your product can be bought from other sellers in the Kaspi Store, closing access to the card will not work (q3345).
Hence the order that works:
- Get a trademark certificate with Nice classes covering all the products you plan to sell.
- Put the brand on the product itself or its packaging: label, tag, engraving.
- Create the cards. How to do it without bouncing back to review is covered in the article on the product card on Kaspi.
- File the restriction request before anyone else attaches to the card.
- Ship goods to partners only after the restriction, if they plan to sell somewhere other than Kaspi.
How much time and money trademark registration takes depends on the institute and the Nice class. Check timelines and fees on the institute's official website; we do not quote them here so as not to go out of date.
What an open card costs: the math
Hypothetical example, not a client case. Assumptions: your own-brand product sells at retail for 15,000 ₸, the cost price is 6,000 ₸, and you sell a batch to a wholesaler at 9,000 ₸. Kaspi commission is 12.5% including VAT for most categories (q1344 and the 2026 tariff PDF). Kaspi Delivery within the city, order of 10,000 ₸ or more up to 5 kg — 1,099 ₸ excluding VAT, 1,275 ₸ with 16% VAT (q2288, updated Jun 16, 2026). Tax is left out.
| Situation | Price | Commission | Delivery | Purchase cost | Left per order |
|---|---|---|---|---|---|
| Card closed, only you sell | 15,000 ₸ | 1,875 ₸ | 1,275 ₸ | 6,000 ₸ | 5,850 ₸ |
| A reseller arrives at 14,000 ₸ | 14,000 ₸ | 1,750 ₸ | 1,275 ₸ | 9,000 ₸ | 1,975 ₸ for him |
| You go to 13,900 ₸ to win back first place | 13,900 ₸ | 1,738 ₸ | 1,275 ₸ | 6,000 ₸ | 4,887 ₸ |
The difference for you is 963 ₸ per order. At 100 orders a month that is 96,300 ₸, and that is only the first step. The lower price in the card is set by whoever is ready to earn less, and the reseller's floor is defined by your own wholesale price:
Reseller's price floor = (wholesale price + delivery) ÷ (1 − commission)
(9,000 + 1,275) ÷ 0.875 = 11,743 ₸. Down to this price he can keep cutting without losing money. Your floor at a 6,000 ₸ cost price is (6,000 + 1,275) ÷ 0.875 = 8,315 ₸. You will win the war, but the question is whether you need it at all if the card could have been closed.
Note the order of sellers: with equal bonuses the one with the lower price ranks higher, and the seller with the fastest delivery always gets into the top 3 (q3190, updated Jun 15, 2026). So even without a price war, a reseller with Express delivery can end up in the top 3 of your card. How the order of sellers works in detail is in the article on the top of the Kaspi product card.
The «Официальный продавец» status
Who can get it
The status is given to brand owners, official distributors and sellers who buy from an official supplier and keep quality metrics at «Нормально» or higher (q5193, updated Aug 19, 2026). Retail chains have different terms: cooperation with the brand is confirmed by documents.
Two restrictions matter more than the rest. The status is available only in the «Красота и здоровье» category, and not everyone has received it yet: Kaspi reviews brand applications gradually. And it is assigned separately for each trademark. Sell five brands — you need five confirmations.
How the application is filed
The seller does not apply. They go to the supplier, and the brand or distributor writes to qc@kaspi.kz from a corporate address (q5191, updated Aug 7, 2026). The email must include:
- a certificate or licence for a trademark registered with Kazpatent or the World Intellectual Property Organization;
- a file with the seller's data using Kaspi's template. The templates for a brand and for a distributor are different (q5196, q5195).
The decision goes to the manufacturer or distributor within 14 calendar days. You will have to find out the result from them, not in your cabinet.
A small discrepancy: the article for distributors (q5195, updated Oct 19, 2026) mentions only a Kazpatent certificate number, while the articles for brands also mention registration with the World Intellectual Property Organization. If the trademark is registered only abroad and it is the distributor who writes, clarify this in advance.
Why the status did not appear
The brand confirmed, but there is no label. Kaspi explains it this way: first you need permission to sell products of restricted brands, via a form in the cabinet that appears when you add such a product. The status is assigned after the permission and only with metrics at «Нормально» or higher (q5331, updated Oct 15, 2026). The documents needed for restricted brands are covered in the article on goods from China for Kaspi.
Kaspi refuses if the distributor has no certificate or licence, the brand is not in the Kazpatent or WIPO register, or your metrics are «Плохо» or «Очень плохо» (q5194, updated Aug 3, 2026).
How the status is lost
There are three reasons (q5192, updated Aug 3, 2026). The product does not match the card — characteristics, description or photos. You are no longer a partner of the brand or distributor. Or quality metrics fell: at «Плохо» you have 14 days to fix it, and at «Очень плохо» the status disappears at once. The metric thresholds and what to do about them are in the article on a blocked Kaspi store.
Only the brand owner or official distributor can remove the status from a seller, with a request to qc@kaspi.kz from the same corporate address used to confirm it (q5330, updated Oct 15, 2026). If you are a brand and change partners, keep track of which mailbox you sent the confirmation from.
When to close the card and when not to
It is worth closing if you have your own trademark, sell at retail yourself and do not want your own wholesale to compete with you in the same card. Especially when the product has no equivalents from other brands and buyers search for it by name.
Do not rush if your model is to sell through dealers who list on Kaspi themselves. A restriction closes the card to them too. Then «Официальный продавец» for dealers is more useful, but only in «Красота и здоровье».
What you risk. A closed card has no backup seller. If you run out of stock or your metrics drop, the buyer simply cannot buy. And Kaspi calculates quality metrics for the whole store, so one bad month hits all your cards at once.
Common mistakes with a brand on Kaspi
- Shipping wholesale before the request. The wholesaler listed the product on Kaspi, and it stopped being unique. The card can no longer be closed, and in our example that is 963 ₸ lost on every order.
- A certificate for the wrong Nice class. The request is rejected, and a new class is registered through the institute from scratch. All that time the card stays open.
- No brand on the packaging. Kaspi requires a label, tag or engraving with your name or logo. Without them the request is rejected, even if the certificate is fine.
- Waiting for the distributor to restrict. It cannot — only the owner. If the brand is foreign and the owner does not deal with Kaspi, this path is closed.
- Confusing «Официальный продавец» with a closed card. The status does not stop others from selling in the same card. It only marks you for the buyer.
- Forgetting about quality. The status is lost at «Очень плохо» immediately and at «Плохо» after 14 days. A fresh confirmation from the brand will not help until the metrics are fixed.
Checklist: your own brand on Kaspi
- A trademark certificate is obtained, and its Nice classes cover all your products.
- The data in the certificate match your store data on Kaspi.
- The brand is on the product: label, tag or engraving, with no other brands.
- Nobody but you sells this product on Kaspi — checked across the cards.
- The restriction request is filed before wholesale shipments to partners.
- Sales on Kaspi are retail.
- For «Красота и здоровье»: the brand or distributor knows how to send a confirmation to qc@kaspi.kz and has the template.
- Permission to sell a restricted brand is obtained, if the brand is on Kaspi's list.
- Quality metrics are not below «Нормально».
The last item is the easiest to miss, because it is not about documents. The status and access to restricted brands rest on your metrics every day, not only at the moment of applying.
How to automate pricing in open cards
If you managed to close the card, there is nobody to compete with on price in it. Price automation is needed where the card is open: other people's brands, your product before the restriction, or categories where the restriction was not granted. The SaleScout Kaspi bot checks prices every 20 seconds, keeps you at the top of the product card and never goes below the minimum price you set. When a competitor raises the price or leaves the card, the bot raises your price to just below the next seller. You can try the bot free for 7 days, no card needed.
Frequently asked questions about brand restriction on Kaspi
How do I close a product card to other sellers on Kaspi?
Only the head of the company that owns the brand can do this. You fill in a form with the BIN and the trademark certificate number, and the product must be unique, meaning nobody else sells it. The decision comes within two days in the Kaspi Pay app.
Can a distributor restrict a brand on Kaspi?
No. Under Kaspi's rules only the owner with a trademark certificate restricts a brand. An official distributor can confirm the «Официальный продавец» status for its partners, but only in the «Красота и здоровье» category.
Why did Kaspi refuse to restrict my brand?
Usually for one of four reasons: you are a supplier or licensee, not the owner; others already sell the same product; you trade wholesale; the product does not fall under the Nice class in the certificate. In the last case you need to add the class through the institute and apply again.
What does the «Официальный продавец» status give on Kaspi?
It is a label telling the buyer that the brand or its distributor has confirmed you as an official seller. The status does not close the card to other sellers. It is available only in «Красота и здоровье» and is assigned separately for each trademark.
How do I get the «Официальный продавец» status on Kaspi?
Ask your supplier — the brand or official distributor — to write to qc@kaspi.kz from a corporate email. The email includes the trademark certificate or licence and a file with your data using Kaspi's template. The decision goes to the brand within 14 calendar days, and your quality metrics must be «Нормально» or higher.
Why did I lose the «Официальный продавец» status?
There are three reasons. Your product does not match the card, you stopped being the brand's partner, or quality metrics dropped. At «Плохо» you have 14 days to fix things; at «Очень плохо» the status is removed at once.
Can I sell my own brand wholesale on Kaspi?
No, brand owners on Kaspi may trade only at retail. Wholesale sales are one of the reasons Kaspi refuses a brand restriction.
Sources
All links checked Oct 20, 2026. The sources are in Russian; original titles are given with English translations.
- Kaspi Guide for partners. «Как ограничить свой бренд…?» (How to restrict your brand?) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q3730 (updated Jul 21, 2026); «Как закрыть доступ к карточке моего товара другим продавцам…?» (How to close my product card to other sellers?) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q3345 (updated May 23, 2024)
- Kaspi Guide. «Мне отказали в ограничении бренда… Почему?» (My brand restriction was refused. Why?) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q3731 (updated Feb 11, 2025); «Я официальный дистрибьютор бренда. Я могу подать заявку на его ограничение…?» (I am an official distributor. Can I apply to restrict the brand?) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q3015 (updated Apr 22, 2026); «Как продавать товары своего бренда…?» (How to sell products of your own brand?) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2841 (updated Feb 11, 2025)
- Kaspi Guide. «Как получить статус «Официальный продавец»…?» (How to get the Official seller status?) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5191 (updated Aug 7, 2026); «Кто может получить статус…?» (Who can get the status?) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5193 (updated Aug 19, 2026)
- Kaspi Guide. «Я владелец бренда. Как подтвердить статус…?» (I own a brand. How to confirm the status?) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5196 (updated Aug 7, 2026); «Я официальный дистрибьютор бренда. Как подтвердить статус…?» (I am an official distributor. How to confirm the status?) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5195 (updated Oct 19, 2026)
- Kaspi Guide. «Мне отказали в статусе…» (I was refused the status) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5194 (updated Aug 3, 2026); «Я больше не «Официальный продавец»…» (I am no longer an Official seller) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5192 (updated Aug 3, 2026); «Как снять статус…?» (How to remove the status?) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5330 (updated Oct 15, 2026); «Бренд подтвердил… но статус не отображается» (The brand confirmed but the status is not shown) — https://guide.kaspi.kz/partner/ru/shop/office/official_seller/q5331 (updated Oct 15, 2026)
- Kaspi Guide. «Как располагаются продавцы в карточке товара…?» (How are sellers ordered in a product card?) — https://guide.kaspi.kz/partner/ru/shop/goods/general/q3190 (updated Jun 15, 2026)
- Kaspi Guide. «Какая комиссия за продажи…?» (What is the sales commission?) — https://guide.kaspi.kz/partner/ru/shop/conditions/q1344 (updated Jan 6, 2026); «Тарифы Магазина на Kaspi.kz 2026» (Kaspi.kz Store tariffs 2026, PDF) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Tarify_Magazina_na_Kaspi_kz_2026.pdf; «Сколько стоит Kaspi Доставка?» (How much does Kaspi Delivery cost?) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2288 (updated Jun 16, 2026)
- Tax Code of the Republic of Kazakhstan, Article 503 «Ставки НДС» (VAT rates) — https://www.zakonpravo.kz/ru/statya-503-stavki-naloga-na-dobavlennuyu-stoimost-nalogovogo-kodeksa-respubliki-kazahstan
Bota, analyst
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