How to sell sunglasses and frames on Kaspi: brands, optics permission, fragile packaging, the 5,000 ₸ line and the minimum price

How to sell sunglasses and frames on Kaspi: brands, optics permission, fragile packaging, the 5,000 ₸ line and the minimum price

Sunglasses and eyeglass frames look like neighbouring products, but on Kaspi they live in different worlds. Sunglasses sit in «Аксессуары» (Accessories), and they don't need a category permission. Frames, lenses and prescription glasses are «Аптека → Оптика» (Pharmacy → Optics), a restricted category. The rate in both cases is 12.5% with VAT. Brands are harder: the restricted list has almost every fashion label, from Ray-Ban and Oakley to GUCCI and Prada. And glasses are cheap and light, so the 5,000 ₸ line in delivery hits them harder than heavy goods.

In short

  • Sunglasses, cases and holders don't need a permission. The rate is 12.5% with VAT.
  • A frame is already «Аптека» (Pharmacy). Like lenses, prescription glasses and contact lenses: no way without a permission.
  • Ray-Ban, Oakley, GUCCI, Prada, Dior, Polaroid, TOM FORD… In total the list has about three dozen eyewear and fashion labels.
  • There's no need to write "heal" or "relieve eye strain" on the card.
  • 4,900 ₸ to another city is more profitable than 5,500 ₸.

Where glasses are on Kaspi and what you need to sell them

We went through the section in the 2026 tariffs (Tariffs 2026, PDF) and cross-checked it with the list of restricted categories (PDF).

Subcategory Section Without VAT With VAT Category permission
Sunglasses Accessories → Glasses and accessories 10.9% 12.5% no
Cases, eyewear care, holders Accessories → Glasses and accessories 10.9% 12.5% no
Sports glasses, swimming goggles Sports, tourism 10.9% 12.5% no
Eyeglass frames Pharmacy → Optics 10.9% 12.5% yes
Eyeglass lenses, prescription glasses Pharmacy → Optics 10.9% 12.5% yes
Contact lenses, solutions, optics accessories Pharmacy → Optics 10.9% 12.5% yes

Pay attention to frames. Many people think a frame without lenses is an accessory, like a case. Kaspi doesn't see it that way: «Оправы для очков» (Eyeglass frames) is a separate line on the restricted list, next to lenses. Trial frames and trial lenses for opticians are there too. We have a separate article on bags, belts and other accessories — bags and accessories on Kaspi.

Optics: permission and documents

Kaspi's document package for «Аптека» (Pharmacy) is the same as for children's goods and sports (q2224, updated Oct 5, 2026). You need an agreement with the supplier or a contract with the plant. An EAEU certificate or declaration and an SGR — if the law requires them. Plus a waybill and payment. Kaspi has the right to ask for all of this again, and disconnects for forged papers.

What exactly you'll need for contact lenses or eyeglass lenses depends on how the product is registered. If it's a medical device, the supplier must have a registration certificate. We covered how medical device registration works and what Kaspi asks for in «Аптека» in the article medical devices on Kaspi. We would start with a question to the supplier: which documents exist for this specific model, not for the brand.

Returns in optics

Returns in «Оптика» (Optics) have a nuance. Kaspi's usual rule is 14 days for an item of proper quality with its presentation preserved and 30 days for a defective one (q2269, updated Sep 21, 2026). But Article 30 of the Law of the Republic of Kazakhstan "On Consumer Protection" does not require taking back medical devices of proper quality (Consumer Protection Law). If your contact lenses are registered as a medical device, this exception applies to them. Sunglasses and cases don't fall under it; they are returned under the general rules.

Why to be more careful with frames

A frame doesn't correct vision by itself, but the buyer takes it to fit prescription lenses. So in the description we would write only what the manufacturer has: material, lens, bridge and temple sizes, weight. Nothing about a "correct fit for eye health" and the like.

Brands: almost all of fashion is on the list

This is where glasses have the longest list. On the list of restricted brands as of Nov 5, 2026 we found:

  • Ray-Ban, Oakley, Polaroid — the ones buyers already know as "eyewear" labels.
  • GUCCI, Prada, Miu Miu, Dior, CHANEL, Versace, DOLCE&GABBANA, BALENCIAGA, CELINE, Fendi, Burberry, Saint Laurent, Yves Saint Laurent.
  • TOM FORD, Cartier, MONTBLANC, Porsche Design, Swarovski.
  • Cheaper ones: BOSS and Hugo Boss, HUGO, LACOSTE, Emporio Armani, Armani Exchange, Michael Kors, GUESS, Tommy Hilfiger, Ralph Lauren, Polo Ralph Lauren.

We didn't find Carrera, Persol and Police in this version. But Kaspi updates the list, so open the fresh PDF before purchasing.

What does Kaspi accept for a brand (q2618, updated Jul 10, 2026)? A letter from the rights holder, a purchase agreement, waybills and payment for 90 days. Or receipts from the brand's official website in the name of the director, no older than 60 days. And at least 10 units per brand.

Now about replicas. "Like Ray-Ban" for 3,000 ₸ is a replica, and Kaspi doesn't let replicas in at all (q3904, updated Jan 16, 2026). "Ray-Ban style aviators" in the title end badly too: someone else's brand without documents, the card will be removed. On the brand application — brand restriction on Kaspi.

What to write on a sunglasses card

Kaspi keeps sunglasses in «Аксессуары» (Accessories), not in «Аптека» (Pharmacy). So you should talk to the buyer as you would about an accessory. "Heal", "relieve eye strain", "protect from diseases" — we wouldn't write anything like that. You have nothing to back it up.

Ultraviolet is a delicate matter. If UV400 and the filter category are on the temple and in the manufacturer's documents — copy them as is. If not — don't add them yourself. The description didn't match the item — and there's your return.

And the regulations? TR CU 019/2011 on personal protective equipment speaks of protective goggles (TR CU 019/2011); sunglasses aren't directly there. But in the toy regulation, TR CU 008/2011, sunglasses are named as protective equipment and excluded from toys (TR CU 008/2011). Children's glasses with a cartoon character are not a toy. Which papers your batch needs is best asked of a certification body.

Buyers filter by frame shape, lens colour, polarisation, material and width. Fill these in right away: after a month the main specifications can no longer be corrected (q3554, updated Feb 23, 2026). Colours of one model can be merged into one card by application — with the same brand and category (q3146, updated Sep 28, 2026).

Packaging and delivery: fragile and light

The weight of glasses is laughable; you can forget about it. What you'll have to think about is the order amount and how not to break the lenses.

Fragile goods

Kaspi asks to mark glass and mirrored parts «Осторожно! Хрупкое» (Caution! Fragile) (how to pack an item, PDF). Lenses are exactly that case. If you pack against the rules, a claim may be refused. A soft pouch in a courier bag? No. A hard case in a box? Yes.

Kaspi's minimum packaging for an item up to 1 kg is a 15×12 cm courier bag or a 14×20 cm box. Glasses in a case usually fit into such a box.

Parcel locker

In a parcel locker even XS is 94×189×452 mm (q2915, updated Jul 23, 2024). A box with glasses in a case fits there, and no courier is needed.

Damage

Broken on the way? You have 10 days for a claim within the city and 45 across Kazakhstan (q2306, updated Nov 25, 2025). This is where the packing video comes in handy, which Kaspi advises filming anyway.

The math: glasses, a case, polarisation, a frame

Conditional example, not a client case: purchase costs and prices are made up, we didn't touch taxes. Delivery tariffs are Kaspi's from Jan 1, 2026, with 16% VAT (q2288, updated Jun 16, 2026). Below 10,000 ₸ you pay by order amount: 173 ₸ up to 3,000 ₸, 231 ₸ up to 5,000 ₸, then 811 ₸ within the city and 927 ₸ to the regions. From 10,000 ₸ and up to 5 kg — 1,275 ₸ and 1,507 ₸.

Item Weight Where Price Commission 12.5% Purchase cost Packaging Delivery Left over
Case light any 1,500 ₸ 188 ₸ 500 ₸ 50 ₸ 173 ₸ 589 ₸
Sunglasses light any 3,900 ₸ 488 ₸ 1,400 ₸ 150 ₸ 231 ₸ 1,631 ₸
Sunglasses light any 4,900 ₸ 612 ₸ 1,900 ₸ 150 ₸ 231 ₸ 2,007 ₸
Sunglasses light another city 5,500 ₸ 688 ₸ 1,900 ₸ 150 ₸ 927 ₸ 1,835 ₸
Polarised glasses light another city 9,900 ₸ 1,238 ₸ 5,200 ₸ 150 ₸ 927 ₸ 2,385 ₸
Polarised glasses up to 5 kg city 12,000 ₸ 1,500 ₸ 6,500 ₸ 200 ₸ 1,275 ₸ 2,525 ₸
Polarised glasses up to 5 kg another city 12,000 ₸ 1,500 ₸ 6,500 ₸ 200 ₸ 1,507 ₸ 2,293 ₸
Frame (with permission) up to 5 kg another city 15,000 ₸ 1,875 ₸ 8,000 ₸ 200 ₸ 1,507 ₸ 3,418 ₸

Minimum price: (purchase cost + delivery + packaging) ÷ (1 − rate). Glasses with a purchase cost of 1,900 ₸ to another city: (1,900 + 927 + 150) ÷ 0.875 ≈ 3,402 ₸. Frame: (8,000 + 1,507 + 200) ÷ 0.875 ≈ 11,094 ₸.

The 5,000 ₸ line

At 4,900 ₸ the glasses leave 2,007 ₸. At 5,500 ₸ to the regions — 1,835 ₸. Plus 600 ₸ on the price, plus 696 ₸ on delivery, the result is −172 ₸. If your glasses cost around 5,000 ₸, we would keep the price just below the line or jump straight to a thousand or more above it.

The 10,000 ₸ line

With polarisation it's different. The two rows in the table are different models: 9,900 ₸ leaves 2,385 ₸, 12,000 ₸ to the regions — 2,293 ₸, but the purchase cost differs too. For the same model, crossing 10,000 ₸ costs 580 ₸ in delivery. A markup covers that easily.

A case and a set

A case at 1,500 ₸ leaves 589 ₸, and about a quarter of the amount goes to commission and delivery. Selling it separately pays off only as an add-on sale. But a "glasses + case" set in one card can step over 5,000 ₸, so calculate it by the same rule.

Common mistakes in selling glasses on Kaspi

  1. Listed a frame as an accessory. But it's in «Аптека» (Pharmacy), a permission is needed.
  2. Ray-Ban, Oakley, Prada — without permission. They'll be removed.
  3. "Ray-Ban style" in the title. Someone else's brand and an instant hint at a replica.
  4. "Heal" and "protect your eyesight" in the description. Nothing to back it up.
  5. UV400 "just in case". Not in the documents — you'll get a return.
  6. A soft pouch and a courier bag. Lenses break, the claim won't be accepted.
  7. 5,500 ₸ instead of 4,900 ₸. 172 ₸ less to the regions.

Checklist before the season

Demand for sunglasses grows in spring, and purchasing is usually done earlier. So it's useful to go through the list below in winter, before the batch is paid for.

  • [ ] The brand list is opened fresh, and each label in the batch is checked against it.
  • [ ] We don't list frames and lenses until there's a permission for «Аптека» (Pharmacy).
  • [ ] Titles contain no other brands with the word "style".
  • [ ] UV400 and the filter category are stated only if the manufacturer has them.
  • [ ] The description has no medical promises.
  • [ ] Glasses travel in a hard case and a box marked «Хрупкое» (Fragile).
  • [ ] For items around 5,000 ₸, both price options are calculated.
  • [ ] The minimum price is calculated based on delivery to the regions.

On how to prepare for seasons — the article sales seasonality on Kaspi.

How to automate prices on glasses

In spring the price on the cards of popular sunglasses models changes often, and for cheap glasses the delivery difference around 5,000 ₸ eats a noticeable part of the profit. The SaleScout Kaspi bot checks prices from 20 seconds and never goes below the minimum price you set. For glasses around 5,000 ₸, set it with delivery to another city in mind, then the bot won't hold first place at a price where an order to the regions brings almost nothing. When a competitor raises their price or leaves the card, the bot raises yours too. You can try the bot for 7 days free, no card needed.

Frequently asked questions about selling glasses on Kaspi

Do you need a permission to sell sunglasses on Kaspi?

As far as the category goes, no — we didn't find sunglasses on the restricted list. Brands are different: Ray-Ban, Oakley or GUCCI will need documents.

Can you sell frames without a permission?

No. Eyeglass frames sit in «Аптека → Оптика» (Pharmacy → Optics) and are a separate line on the list of restricted categories, like lenses and prescription glasses.

What is Kaspi's commission on glasses?

12.5% with VAT everywhere, 10.9% without VAT. Whether sunglasses, sports glasses or optics from «Аптека» (Pharmacy).

Which eyewear brands require a permission?

The list as of Nov 5, 2026 has Ray-Ban, Oakley, Polaroid, GUCCI, Prada, Dior, CHANEL, Versace, TOM FORD, Michael Kors and about twenty more labels. Check the fresh PDF before purchasing.

Can you write UV400 on the card?

You can, if it's stated on the glasses and in the manufacturer's documents. If there's no confirmation, better not to: a description that doesn't match the item is a reason for a return.

Are children's sunglasses a toy?

No. TR CU 008/2011 lists them as protective equipment and excludes them from toys. A cartoon character on the temple doesn't change that.

How do you calculate the minimum price for glasses?

Example: purchase cost 1,900 ₸, delivery to the regions 927 ₸, packaging 150 ₸. Divide the sum by 0.875 — it comes to about 3,402 ₸.

Sources

  1. «Тарифы Магазина на Kaspi.kz 2026» (Kaspi.kz Store tariffs 2026, PDF), sections «Аксессуары → Очки и аксессуары», «Аптека → Оптика» — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Tarify_Magazina_na_Kaspi_kz_2026.pdf (checked Nov 5, 2026)
  2. «Перечень категорий и брендов, ограниченных к продаже» (List of categories and brands restricted for sale, PDF) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Kategorii-i-brendy-tovarov-ogranichennyh-k-prodazhe-v-magazine-na-kaspi-kz.pdf (checked Nov 5, 2026)
  3. Kaspi Гид. «Документы для продажи товаров ограниченных категорий» (Documents for selling goods in restricted categories) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2224 (updated Oct 5, 2026)
  4. Kaspi Гид. «Разрешение на продажу ограниченных брендов» (Permission to sell restricted brands) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2618 (updated Jul 10, 2026)
  5. Kaspi Гид. «Какие товары нельзя продавать в Магазине на Kaspi.kz» (Which goods can't be sold in the Kaspi.kz Store) — https://guide.kaspi.kz/partner/ru/shop/conditions/q3904 (updated Jan 16, 2026)
  6. ТР ТС 019/2011 «О безопасности средств индивидуальной защиты» (TR CU 019/2011 "On the safety of personal protective equipment"), EEC — https://eec.eaeunion.org/comission/department/deptexreg/tr/bezopSIZ.php (checked Nov 5, 2026)
  7. ТР ТС 008/2011 «О безопасности игрушек» (TR CU 008/2011 "On the safety of toys"), EEC — https://eec.eaeunion.org/comission/department/deptexreg/tr/bezopToys.php (checked Nov 5, 2026)
  8. Kaspi Гид. «Характеристики в карточке товара» (Specifications on the product card) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q3554 (updated Feb 23, 2026)
  9. Kaspi Гид. «Объединение размеров и цветов в одной карточке» (Merging sizes and colours into one card) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q3146 (updated Sep 28, 2026)
  10. «Как упаковать товар для Kaspi Доставки» (How to pack an item for Kaspi Delivery, PDF) — https://guide.kaspi.kz/cdn/content/pay/documents/Kak-upakovat-tovar-dlya-kaspi-dostavki_.pdf.pdf (checked Nov 5, 2026)
  11. Kaspi Гид. «Размеры ячеек Kaspi Постамата» (Kaspi Parcel Locker cell sizes) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2915 (updated Jul 23, 2024)
  12. Kaspi Гид. «Повреждение товара при Kaspi Доставке» (Item damage during Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2306 (updated Nov 25, 2025)
  13. Kaspi Гид. «Тарифы Kaspi Доставки» (Kaspi Delivery tariffs) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2288 (updated Jun 16, 2026)
  14. Kaspi Гид. «Сроки возврата товара» (Return periods) — https://guide.kaspi.kz/partner/ru/shop/refund/q2269 (updated Sep 21, 2026)
  15. Закон РК «О защите прав потребителей» (Law of the Republic of Kazakhstan "On Consumer Protection"), Article 30 — https://adilet.zan.kz/rus/docs/Z100000274_ (checked Nov 5, 2026)

The sources are in Russian; original titles are given with English translations.

All links checked on Nov 5, 2026.

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