To sell perfume on Kaspi, you first need permission for the «Красота и здоровье» (Beauty and health) category, and for Chanel, Dior, Versace, Lacoste, Hugo, Zara, Montale or Amouage a brand permission as well. The commission is the usual one: 12.5% including VAT. Below: which documents to gather, why decants and testers won't pass, what Kaspi considers a seal on a bottle and where fragrances around 10,000 ₸ lose money on delivery.
In short
- Perfume sits in «Красота и здоровье», and Kaspi has restricted this section, so you cannot create a product card (the single shared listing for an item) without permission.
- You cannot buy a batch on the brand's official website and submit those receipts for permission: for «Beauty and health» Kaspi does not accept this route.
- Samples and display testers are banned. Decants from a large bottle are opened goods, and they cannot be sold either.
- For cosmetics and perfume, even a film without a logo or code counts as a seal. The cellophane on the box is your argument in a return.
- A 10,200 ₸ fragrance brings only 33 ₸ more than a 9,500 ₸ one: delivery to another city rises from 927 to 1,507 ₸.
Category and rate
In Kaspi's 2026 tariffs, «Парфюмерия» (Perfume) is a subcategory of «Красота и здоровье». The rate is 10.9% excluding VAT and 12.5% including VAT (2026 tariffs, PDF). Eau de toilette, eau de parfum, perfume, cologne and gift sets are all charged at one rate. The tariffs have no separate higher rate for expensive niche perfume.
«Красота и здоровье» is on the list of restricted categories (q2224, updated Oct 5, 2026; list, PDF). When you add your first product, the seller cabinet will offer the application form itself. We covered the general requirements for cosmetics and the TR CU 009/2011 regulation in detail in the article how to sell cosmetics on Kaspi. Here is what concerns fragrances specifically.
Permissions: category and brand
What to attach to the category application
For «Beauty and health», Kaspi asks for a contract with the supplier, an EAEU certificate or declaration, a state registration certificate where one is required, an invoice and payment documents (q2224). Perfume and eau de toilette under TR CU 009/2011 usually go through a declaration of conformity. Ask the supplier for a copy of the declaration with a number you can look up in the register. A number without a copy won't do, and neither will a copy without a number.
Fragrance brands on the restricted list
The list of restricted brands we opened on Nov 2, 2026 includes Chanel, Dior, Versace, Lacoste, Hugo, Zara, Montale, Amouage and Antonio Banderas. Lattafa and Armani do not appear in this version. The list is updated, so check it before every new purchase.
For a restricted brand, Kaspi accepts one of two packages (q2618, updated Jul 10, 2026):
| Your situation | What to attach |
|---|---|
| You work with the rights holder or an official distributor | A letter or contract with the rights holder |
| You buy from a supplier | Invoices and payment documents for the last 90 days, at least 10 units of the brand |
The same Kaspi Guide article has a caveat that is easy to miss. For the «Телефоны» (Phones), «Бытовая техника» (Home appliances), «ТВ, Аудио, Видео» (TV, Audio, Video), «Компьютеры» (Computers) and «Красота и здоровье» categories, permission is not granted if the goods were bought on the brand's official website. A receipt from Dior's online boutique won't go into the application.
Counterfeits and "luxury copies"
Kaspi bans counterfeits and replicas in a separate line (q3904, updated Jan 16, 2026). In perfume this is especially sensitive: "original tester", "UAE copy", "luxury 1:1" — that is how goods are labelled that cannot be listed on Kaspi under any name. "Inspired by" fragrances under the manufacturer's own brand are a different story. It is not a counterfeit if the bottle carries no one else's trademark. But don't write "Chanel dupe" in the description either: mentioning someone else's brand in the card is grounds for a claim by the rights holder.
Samples, testers, decants: what is banned
Kaspi's banned list names goods intended for free distribution and gives an example: cosmetic samples (q3904). Minis of 1–2 ml marked "not for sale" from gift sets fall under this ban.
The terms of work add two clauses (q1342, updated Sep 30, 2026). Clause 3.2 bans selling unpacked goods that were used to demonstrate to buyers. Clause 3.3 bans goods past their expiry date. A display tester is exactly a demonstration product. And a tester "in a white box without a cap" that a supplier sells as new raises questions from two sides: about demonstration, and about who released it for sale at all.
Decants from a large bottle into a 5–10 ml atomizer are a common product on social media. For Kaspi, this is an opened original that you poured out yourself, without the factory packaging and the manufacturer's marking. It does not fit the rules on unpacked goods or the category document requirements. We would not risk the store for this item.
Seal, packing and returns
What counts as a seal
Kaspi lists what it considers a seal in delivery: a holographic sticker with a code, a perforated strip, a metal seal and so on. For goods in the «Косметика и парфюмерия» (Cosmetics and perfume) category, a film or sticker without a code and without the manufacturer's logo also counts as a seal (q5110, updated Jul 14, 2026).
In practice this means the cellophane on a perfume box is a seal. If a buyer returned the box without the film, you have grounds to say the product was opened. As long as the film is intact, the bottle is new for you.
14-day returns
A store on Kaspi cannot refuse an exchange or return of goods of proper quality within 14 calendar days of purchase if the goods have kept their presentation (clause 4.3 of q1342). For perfume, the presentation rests on that very film. Without it and with a pressed sprayer, the question is no longer about "proper quality" but about the product having been used. Photograph the box in its film before packing each order.
Packing a bottle
Glass and liquid are a bad combination for courier delivery. Kaspi may refuse compensation if the packing does not follow the instructions (q2296, updated Nov 5, 2025). The perfume box is wrapped in bubble wrap and put in a rigid box, not a soft mailer. Fill the empty space and put a "Fragile" sign on the box. A bottle packed this way easily fits into the S cell of a Kaspi Postomat (parcel locker): 94 × 438 × 452 mm (q2915, updated Jul 23, 2024).
A broken bottle is usually noticeable by smell already at the pickup point. A claim within the city is filed within 10 calendar days, across Kazakhstan within 45, and Kaspi pays 10%, 30% or 100% depending on what was damaged (q2306, updated Nov 25, 2025).
Perfume marking from 2027
Order 199-НҚ of the Minister of Trade and Integration of Kazakhstan included perfume, cosmetics, hygiene products and household chemicals in the list of goods subject to mandatory digital marking. The start for the group is March 1, 2027, then by subgroup through 2028 (adilet, G26TI000199, checked in the version on the portal of Sep 9, 2026). The lines of the list contain exceptions by package volume, so look at the line for your subgroup.
For a Kaspi seller this means that stock you buy in winter 2026 may already be sold under marking. Ask the supplier in writing from what date goods will come with codes and what will happen to leftovers without them. How to prepare is covered in the article marking goods for Kaspi.
The math: what a bottle leaves you
Illustrative example, not a client case. Purchase costs, prices and packing are made up; taxes are not included. Delivery is Kaspi's tariff from Jan 1, 2026 plus 16% VAT (q2288, updated Jun 16, 2026). Up to 10,000 ₸ the delivery cost depends on the order amount, from 10,000 ₸ on weight. All bottles in the example weigh under 5 kg.
| Product | Price | Commission 12.5% | Purchase cost | Packing | Delivery | You keep |
|---|---|---|---|---|---|---|
| Fragrance 100 ml, to another city | 9,500 ₸ | 1,188 ₸ | 5,600 ₸ | 200 ₸ | 927 ₸ | 1,585 ₸ |
| Same fragrance, higher price, to another city | 10,200 ₸ | 1,275 ₸ | 5,600 ₸ | 200 ₸ | 1,507 ₸ | 1,618 ₸ |
| Eau de toilette 50 ml, to another city | 18,000 ₸ | 2,250 ₸ | 11,500 ₸ | 250 ₸ | 1,507 ₸ | 2,493 ₸ |
| Gift set, to another city | 26,000 ₸ | 3,250 ₸ | 16,500 ₸ | 300 ₸ | 1,507 ₸ | 4,443 ₸ |
| Eau de parfum 100 ml, within the city | 45,000 ₸ | 5,625 ₸ | 29,000 ₸ | 250 ₸ | 1,275 ₸ | 8,850 ₸ |
| Eau de parfum 100 ml, to another city | 45,000 ₸ | 5,625 ₸ | 29,000 ₸ | 250 ₸ | 1,507 ₸ | 8,618 ₸ |
The minimum price is (purchase cost + delivery + packing) ÷ 0.875. For eau de parfum to another city: (29,000 + 1,507 + 250) ÷ 0.875 ≈ 35,151 ₸. Below this price you sell at a loss even before tax.
The 10,000 ₸ border
If your fragrance costs around 9,000–11,000 ₸, you are right at the border where Kaspi switches delivery from the price grid to the weight grid. Raising the price from 9,500 to 10,200 ₸ adds 700 ₸ to the receipt and 33 ₸ to your pocket. The rest is eaten by delivery to another city and the commission.
So for fragrances in this range the choice is this. Either keep the price below 10,000 ₸. Or, if you go higher, go noticeably higher: to 11,500–12,000 ₸, where the increase already covers the rise in delivery. A price "just over the threshold" is the worst option. More on the threshold in the article how not to sell at a loss on Kaspi.
A 30 ml bottle versus 100 ml
Bottle delivery does not depend on volume as long as the order is over 10,000 ₸ and under 5 kg: 1,275 ₸ within the city or 1,507 ₸ to another city. On a 45,000 ₸ bottle that is 3.3% of the price, on a 12,000 ₸ bottle already 12.6%. Small sizes of expensive brands are better sold in a set with something else. A single 30 ml bottle with the same delivery earns the least.
Common mistakes when selling perfume on Kaspi
- Receipts from the official website in a brand application. Kaspi does not accept them for «Beauty and health», and you lose time on resubmission.
- Testers among regular items. Even if the supplier swears the bottle "was never opened", it is a demonstration product by definition.
- Minis from gift sets sold individually. Kaspi gives samples as an example of banned goods in plain text.
- The word "dupe" next to someone else's brand. The bottle may be clean, but the rights holder's claim will come to the card.
- 9,500 ₸ turned into 10,200 ₸. The buyer pays 700 ₸ more, you get 33 ₸ more.
- A bottle in a soft courier bag. Glass breaks, and if packing does not follow the instructions there may be no compensation at all.
- A large purchase for spring 2027 without a conversation about codes. Marking for the group starts on March 1, 2027.
Checklist: perfume on Kaspi
- [ ] Permission for «Beauty and health» is already in the cabinet.
- [ ] For every brand it is clear whether it is restricted, and its papers are not from the brand's website.
- [ ] EAEU declarations are on file as copies, with numbers for the register.
- [ ] There are no testers, "not for sale" minis or decants in the batch.
- [ ] No description has someone else's brand next to the words "copy" or "dupe".
- [ ] The minimum price was calculated with delivery to another city, not within the city.
- [ ] Fragrances around 10,000 ₸ are not priced 200–700 ₸ above the threshold.
- [ ] The bottle travels in a box, in bubble wrap, with a "Fragile" sign.
The film on the box gets its own paragraph because after the sale it is the only thing working for you. Photographing the box in cellophane takes seconds. If the buyer returns it without the cellophane, the photo will show that the seal, as Kaspi itself understands it, was intact when shipped.
How to automate perfume prices
A popular fragrance can be sold by many stores in one card, and first place there changes during the day. The SaleScout Kaspi bot checks prices from 20 seconds and does not go below the minimum price you set. For inexpensive fragrances, set it at the tariff to another city, so the bot won't take the price where delivery eats everything. If a competitor left the card or raised their price, the bot will raise yours too. You can try the bot free for 7 days, no card needed.
Frequently asked questions about selling perfume on Kaspi
Do I need permission to sell perfume on Kaspi?
Yes. Perfume belongs to «Beauty and health», which is a restricted category. You will need a contract with the supplier, an EAEU certificate or declaration, an invoice and payment proof. Brands like Chanel, Dior or Versace need a separate permission as well.
What commission does Kaspi charge on perfume?
The same as the rest of «Beauty and health»: 10.9% excluding VAT, and 12.5% comes off your account. The 2026 tariffs have no separate rate for niche or expensive fragrances.
Can I sell perfume testers on Kaspi?
No. A tester is a bottle for demonstration, and Kaspi's terms ban selling unpacked demonstration goods. Samples are even simpler: Kaspi names them as a direct example in its banned list.
Can I sell decants on Kaspi?
We wouldn't. A decant is an opened original, poured out without factory packaging and the manufacturer's marking. It does not meet Kaspi's requirements on unpacked goods and category documents.
What counts as a seal on perfume in a return?
Ordinary cellophane on the box. For cosmetics and perfume Kaspi specifically states that a film or sticker without a code and the manufacturer's logo also counts as a seal. No film means the box was opened.
Is marking required for perfume in Kazakhstan?
It will be. Under order 199-НҚ, perfume is on the list for mandatory marking from March 1, 2027, then by subgroup through 2028. It is worth asking your supplier about the timing in advance.
How do I calculate the minimum price for perfume?
Purchase cost plus delivery plus packing, divided by 0.875. For a bottle with a purchase cost of 29,000 ₸ to another city: (29,000 + 1,507 + 250) ÷ 0.875 ≈ 35,151 ₸.
Sources
- «Тарифы Магазина на Kaspi.kz 2026» (Kaspi.kz Store tariffs 2026, PDF), section «Красота и здоровье → Парфюмерия» (Beauty and health → Perfume) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Tarify_Magazina_na_Kaspi_kz_2026.pdf (checked Nov 2, 2026)
- Kaspi Гид. «Разрешение на продажу ограниченных категорий» (Permission to sell restricted categories) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2224 (updated Oct 5, 2026); «Категории и бренды товаров, ограниченных к продаже» (Restricted categories and brands, PDF) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Kategorii-i-brendy-tovarov-ogranichennyh-k-prodazhe-v-magazine-na-kaspi-kz.pdf (checked Nov 2, 2026)
- Kaspi Гид. «Разрешение на продажу ограниченных брендов» (Permission to sell restricted brands) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2618 (updated Jul 10, 2026)
- Kaspi Гид. «Какие товары нельзя продавать в Магазине на Kaspi.kz» (Which goods cannot be sold in the Kaspi.kz Store) — https://guide.kaspi.kz/partner/ru/shop/conditions/q3904 (updated Jan 16, 2026)
- Kaspi Гид. «Условия работы с Магазином на Kaspi.kz» (Terms of working with the Kaspi.kz Store), clauses 3.2, 3.3, 4.3 — https://guide.kaspi.kz/partner/ru/shop/conditions/q1342 (updated Sep 30, 2026)
- Kaspi Гид. «Что такое пломба в Kaspi Доставке» (What a seal is in Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q5110 (updated Jul 14, 2026)
- Kaspi Гид. «Подготовка товара к Kaspi Доставке» (Preparing goods for Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2296 (updated Nov 5, 2025); «Размеры ячеек Kaspi Postomat» (Kaspi Postomat cell sizes) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2915 (updated Jul 23, 2024)
- Kaspi Гид. «Повреждение товара при Kaspi Доставке» (Damage to goods in Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2306 (updated Nov 25, 2025)
- «Приказ министра торговли и интеграции РК от 26.05.2026 199-НҚ Об определении перечня товаров, подлежащих маркировке, и даты его введения» (Order of the Minister of Trade and Integration of Kazakhstan of May 26, 2026 No. 199-НҚ on the list of goods subject to marking) — https://old.adilet.zan.kz/rus/docs/G26TI000199 (version on the portal of Sep 9, 2026)
- Kaspi Гид. «Тарифы Kaspi Доставки» (Kaspi Delivery tariffs) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2288 (updated Jun 16, 2026)
The sources are in Russian; original titles are given with English translations.
All links checked on Nov 2, 2026.
Bota, analyst
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