Kaspi sells ordinary wristwatches, pocket watches and straps at 12.5% including VAT with no separate permission. Jewelry watches are priced differently: 15.5% plus a permission for a restricted category. On top of that, Casio, Tissot, Rolex, Swatch, Seiko and Garmin are on the list of restricted brands. Let's work out which of the three groups your product belongs to, which papers you will need and why a 450,000 ₸ watch in «Ювелирные часы» (Jewelry watches) earns 13,500 ₸ less than the same watch among ordinary wristwatches.
In short
- «Аксессуары → Часы» (Accessories → Watches): wristwatches, pocket watches and straps — 10.9% without VAT and 12.5% with VAT, no category permission.
- Jewelry watches — 13.5% and 15.5%, and this is a restricted category. On expensive watches the difference in commission eats tens of thousands of tenge.
- Smartwatches live in «Телефоны и гаджеты» (Phones and gadgets) at 12.5%. Garmin and Huawei are restricted brands there.
- Kaspi separately bans replicas of well-known brands and watches with a hidden camera.
- A 2,500 ₸ strap ships for 173 ₸, while a 10,200 ₸ one going to another city costs 1,507 ₸ to ship.
Three groups of watches in Kaspi tariffs
In the 2026 tariffs, watches are spread across different places in the catalog (2026 tariffs, PDF). Where the product card lands decides the commission and whether you need a permission.
| Group | Catalog section | Rate without VAT | Rate with VAT | Category permission |
|---|---|---|---|---|
| Wristwatches, pocket watches, straps | Accessories → Watches | 10.9% | 12.5% | not needed |
| Jewelry watches | Accessories → Watches | 13.5% | 15.5% | needed |
| Smartwatches and fitness bands | Phones and gadgets | 10.9% | 12.5% | not needed |
Jewelry watches appear as a separate line in the «Аксессуары» (Accessories) section of the list of restricted categories (list, PDF). Ordinary wristwatches are not on that list.
The tariffs do not describe the line between «wristwatches» and «jewelry watches» in words. The guide is the material: a case or bracelet made of precious metal, stones. If the supplier's description mentions a hallmark, it is almost certainly a jewelry watch. It is better to calculate your margin at 15.5% right away than to be surprised by the deduction.
Brands and permissions
Who is on the restricted list
The version of the list we opened on Nov 2, 2026 includes Casio, Tissot, Rolex, Swatch and Seiko, and among smartwatches Garmin, Huawei and Xiaomi. Orient and Apple are not on it. The list gets updated, so check it before buying a new batch.
For a brand, Kaspi accepts one of two document packages (q2618, updated Jul 10, 2026). Either a letter or contract with the rights holder. Or invoices and payment documents for the last 90 days covering at least 10 units of the brand. Collecting ten Casio in a quarter is not hard, but ten Tissot is a serious sum frozen in stock. So file your first application for a brand where you already have invoices on hand.
Jewelry watches: two permissions
If a watch is both a jewelry item and from a restricted brand, you will need both applications: for the category and for the brand. For the jewelry category, Kaspi describes the package for jewelry: a supply contract or a contract with the factory, an expert opinion from the assay office for each item, an invoice and payment documents (q2224, updated Oct 5, 2026). The page has no separate list specifically for jewelry watches. Prepare this package and ask in the application form what else moderation will request.
Keep in mind: Kaspi may ask for documents again even after approval. Fake papers can lead to anything up to the store being disconnected, and the decision is made individually.
Fakes and «replicas»
Kaspi bans fakes and replicas in a separate line, together with used goods (q3904, updated Jan 16, 2026). Do you see «копия Rolex» (Rolex copy) or «реплика G-Shock» (G-Shock replica) in a supplier's price list? Then that product cannot go on Kaspi. You can remove the word from the title, but the product stays the same.
Another line on the same list is spy goods with a hidden camera or microphone. Watches that the supplier advertises «for hidden filming» fall under it with no options. Kids' smartwatches with a camera visible on the case are a different story. Just do not write anything about unnoticed recording in the description.
Certificates and product documents
Quartz watches
TR CU 020/2011 on electromagnetic compatibility lists, in Annex 1, the technical equipment the regulation does not apply to. Item eight is quartz watches without additional functions (TR CU 020/2011). Ordinary quartz wristwatches pass by this regulation. Mechanical watches do not need it at all: there are no electronics.
«Additional functions» make it more complicated. Watches with a backlight, an alarm, radio synchronization or Bluetooth are no longer «quartz without functions». Check such models with a certification body.
Smartwatches
A smartwatch is a radio device with a battery and a charger. At a minimum, ask the supplier for a conformity document under TR CU 020/2011 and documents for the charger. Kaspi describes the requirement to enter the IMEI after receiving an order for phones and tablets, which are checked against the MCIRAP database (Kaspi Guide, updated Aug 26, 2026). Kaspi does not name watches with a SIM card in that answer. If you sell kids' watches with a SIM, check whether the seller dashboard asks for an IMEI on your card.
| Product | What Kaspi requires | What to ask the supplier |
|---|---|---|
| Quartz without functions | nothing for the category | Passport, warranty card |
| Mechanical | nothing for the category | Passport, warranty card |
| Restricted brand | brand permission | Contract or invoices with payment for 90 days, 10+ units |
| Jewelry | category permission | Contract, assay office opinion for each item |
| Smartwatches | permission if the brand is restricted | Document under 020/2011, charger documents |
The math: a strap, quartz, a smartwatch and a jewelry watch
This is a hypothetical example, not a client case. Purchase prices, retail prices and packaging are made up, and taxes are not included. Delivery follows Kaspi tariffs from Jan 1, 2026 plus 16% VAT (q2288, updated Jun 16, 2026). Up to 10,000 ₸, the delivery cost depends on the order amount; from 10,000 ₸, on weight. All watches in the table weigh less than 5 kg.
| Product | Price | Rate | Commission | Purchase | Packaging | Delivery | What's left |
|---|---|---|---|---|---|---|---|
| Strap | 2,500 ₸ | 12.5% | 312 ₸ | 900 ₸ | 0 ₸ | 173 ₸ | 1,115 ₸ |
| Set of two straps | 4,800 ₸ | 12.5% | 600 ₸ | 1,800 ₸ | 0 ₸ | 231 ₸ | 2,169 ₸ |
| Quartz, within the city | 18,000 ₸ | 12.5% | 2,250 ₸ | 9,500 ₸ | 300 ₸ | 1,275 ₸ | 4,675 ₸ |
| Quartz, to another city | 18,000 ₸ | 12.5% | 2,250 ₸ | 9,500 ₸ | 300 ₸ | 1,507 ₸ | 4,443 ₸ |
| Smartwatch, to another city | 32,000 ₸ | 12.5% | 4,000 ₸ | 22,000 ₸ | 200 ₸ | 1,507 ₸ | 4,293 ₸ |
| Mechanical, to another city | 120,000 ₸ | 12.5% | 15,000 ₸ | 82,000 ₸ | 500 ₸ | 1,507 ₸ | 20,993 ₸ |
| Jewelry, to another city | 450,000 ₸ | 15.5% | 69,750 ₸ | 340,000 ₸ | 1,500 ₸ | 1,507 ₸ | 37,243 ₸ |
The minimum price is calculated like this: (purchase + delivery + packaging) ÷ (1 − rate). For quartz watches going to another city the divisor is 0.875: (9,500 + 1,507 + 300) ÷ 0.875 ≈ 12,922 ₸. For jewelry watches the divisor is already 0.845: (340,000 + 1,507 + 1,500) ÷ 0.845 ≈ 405,925 ₸.
What the rate costs on expensive watches
If the same jewelry watch went at 12.5%, the commission would be 56,250 ₸ and 50,743 ₸ would be left. Three percentage points on a 450,000 ₸ receipt is 13,500 ₸ from every order. Do this math before you order a batch from the supplier — after the first deduction it is too late. And the temptation to put gold watches into ordinary wristwatches for the sake of three percent is better pushed away at once. Where a product belongs is decided by the product itself: the hallmark on the case will not go anywhere.
Straps and the 10,000 ₸ threshold
Delivery on straps is almost invisible up to 5,000 ₸: 173 or 231 ₸. But if you list a leather strap at 10,200 ₸, the order moves to the weight grid with delivery to another city at 1,507 ₸. With a 5,200 ₸ purchase price, 2,218 ₸ is left. The same strap at 9,900 ₸ ships for 927 ₸, and 2,535 ₸ is left. A price 300 ₸ lower brings in 317 ₸ more. Keep accessories under 10,000 ₸ slightly below the threshold if demand allows. More on this in the article how not to sell at a loss on Kaspi.
The product card, packaging and returns
The product card
Key attributes tie a product to its card, and after a month they cannot be changed (q3554, updated Feb 23, 2026). For watches these are the model, case color, strap color and material. One model on a steel bracelet and on a leather strap is two cards, and you cannot merge them (q5146, updated Jul 23, 2026).
The photos should show the watch on a wrist, the back of the case with its markings, and the clasp. Be sure to give the case diameter in millimeters and the water resistance in the manufacturer's wording. «Waterproof» without a number makes buyers write to the chat and then return the watch after the first shower.
Packaging
Watches are small and expensive, and a parcel with them is easy to lose in the general flow. Put the manufacturer's box inside a dense courier bag or box so nobody can see what is inside. Kaspi may refuse compensation if the packaging does not follow its instructions (q2296, updated Nov 5, 2025). A watch in a palm-sized box fits into the XS cell of a Kaspi Postomat: 94 × 189 × 452 mm (q2915, updated Jul 23, 2024).
If a watch arrives with a cracked glass, you have 10 calendar days to file a claim for in-city delivery and 45 for delivery across Kazakhstan. The glass is the front part, and Kaspi pays more for it than for a dented box: the scale is 10%, 30% or 100% (q2306, updated Nov 25, 2025).
Returns and display items
Under Kaspi's terms, a store cannot refuse to exchange or take back a product of proper quality within 14 calendar days after purchase if its presentation is preserved (clause 4.3 of q1342, updated Sep 30, 2026). For watches, «presentation» means the films on the glass and case, the tag and an unshortened bracelet. If you shorten a bracelet at the buyer's request, tell them in advance that such a watch can no longer be returned as new.
The same document bans selling unpacked goods that were used for demonstration to buyers (clause 3.2). Watches from the display case of an offline store are not listed on Kaspi as new.
Common mistakes when selling watches on Kaspi
- Jewelry watches calculated at 12.5%. The real rate is 15.5%; on a 450,000 ₸ watch that is 13,500 ₸ per order.
- No second application. Jewelry watches from a restricted brand need a permission for both the category and the brand.
- «Copy» or «replica» in the purchase. Such a product is banned entirely, and changing the title does not change that.
- Watches with a camera «for hidden filming». This is a spy product, and it is on the banned list.
- A strap at 10,200 ₸. Delivery to another city grows from 927 to 1,507 ₸, and you earn less than at 9,900 ₸.
- No diameter or water resistance in the card. The buyer orders at random and returns within 14 days.
- Display watches as new. Kaspi's terms directly ban selling demonstration samples.
Checklist: watches on Kaspi
- [ ] You know where the product will land: wristwatches, jewelry watches or smartwatches.
- [ ] The brand is found or not found on the restricted list, and the papers are collected accordingly.
- [ ] Every jewelry item has an assay office opinion.
- [ ] The supplier's invoices do not contain the words «copy», «replica», «AAA».
- [ ] Smartwatches have a document under TR CU 020/2011.
- [ ] The minimum price is calculated at your own rate and at the long-distance tariff.
- [ ] Straps are not priced 100–300 ₸ above the 3,000, 5,000 and 10,000 ₸ thresholds.
- [ ] The card shows the case diameter, the material and water resistance as a number.
One more rule did not make it into the checklist, because you cannot check it just once. A parcel with a watch weighs grams, and the «an empty box arrived» dispute is won by whoever has a recording: the watch goes into the box, the box is sealed, the date is visible. We would film every order above 50,000 ₸ this way, and cheap ones too if the buyer is new.
How to automate watch prices
Popular Casio models and smartwatches can have many sellers in one card. The SaleScout Kaspi bot checks prices from 20 seconds and never goes below the minimum price you set. For jewelry watches, set it at the 15.5% rate, otherwise the bot will hold a price at which you lose money. If a competitor raises their price or leaves the card, the bot raises yours too. You can try the bot for 7 days free, no card needed.
Frequently asked questions about selling watches on Kaspi
What commission does Kaspi charge on watches?
It depends on the group. On ordinary wristwatches, pocket watches and straps Kaspi takes 12.5% including VAT, on jewelry watches 15.5%. Smartwatches sit in «Phones and gadgets», also at 12.5%.
Do I need a permission to sell watches on Kaspi?
Ordinary wristwatches need no category permission. Jewelry watches do. Separately, you need a permission for restricted brands, for example Casio, Tissot, Rolex, Swatch, Seiko or Garmin.
What documents are needed for a restricted watch brand?
A letter or contract with the rights holder, or invoices and payment documents for the last 90 days covering at least 10 units of the brand. Kaspi may request the documents again.
Can I sell replica watches on Kaspi?
No. Fakes and replicas are on Kaspi's list of banned goods next to used items, and no documents change that. Renaming a «replica» into a «watch in the style of» is no way out either: what matters is what the product is, not what it is called.
Do quartz watches need a certificate?
Ordinary quartz watches do not; they are directly excluded from TR CU 020/2011 in Annex 1. But with a backlight, Bluetooth or a radio module, it is no longer a «watch without additional functions», and such a model is better shown to a certification body.
Can a watch bought on Kaspi be returned?
Yes, within 14 calendar days if its presentation is preserved. A shortened bracelet or removed protective films make such a return disputable, so discuss fitting with the buyer in advance.
How do I calculate the minimum price for watches?
Add up the purchase price, delivery and packaging and divide by (1 − rate). For quartz watches going to another city: (9,500 + 1,507 + 300) ÷ 0.875 ≈ 12,922 ₸.
Sources
- «Тарифы Магазина на Kaspi.kz 2026» (Kaspi.kz Store tariffs 2026, PDF), sections «Аксессуары → Часы» (Accessories → Watches) and «Телефоны и гаджеты» (Phones and gadgets) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Tarify_Magazina_na_Kaspi_kz_2026.pdf (checked Nov 2, 2026)
- Kaspi Гид. «Разрешение на продажу ограниченных категорий» (Permission to sell restricted categories) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2224 (updated Oct 5, 2026); «Категории и бренды товаров, ограниченных к продаже» (Restricted categories and brands, PDF) — https://guide.kaspi.kz/cdn/content/pay/product/documents/Magazin/Kategorii-i-brendy-tovarov-ogranichennyh-k-prodazhe-v-magazine-na-kaspi-kz.pdf (checked Nov 2, 2026)
- Kaspi Гид. «Разрешение на продажу ограниченных брендов» (Permission to sell restricted brands) — https://guide.kaspi.kz/partner/ru/shop/goods/limit/q2618 (updated Jul 10, 2026)
- Kaspi Гид. «Какие товары нельзя продавать в Магазине на Kaspi.kz» (Which goods cannot be sold in the Kaspi.kz Store) — https://guide.kaspi.kz/partner/ru/shop/conditions/q3904 (updated Jan 16, 2026)
- EEC. «ТР ТС 020/2011 Электромагнитная совместимость технических средств» (TR CU 020/2011 Electromagnetic compatibility of technical equipment), Annex 1 — https://eec.eaeunion.org/comission/department/deptexreg/tr/EMS.php (checked Nov 2, 2026)
- Kaspi Гид. «IMEI-код при продаже телефонов» (IMEI code when selling phones) — https://guide.kaspi.kz/partner/ru/shop/orders/q4013 (updated Aug 26, 2026)
- Kaspi Гид. «Тарифы Kaspi Доставки» (Kaspi Delivery tariffs) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2288 (updated Jun 16, 2026)
- Kaspi Гид. «Основные характеристики товара» (Key product attributes) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q3554 (updated Feb 23, 2026); «Объединение товаров в одной карточке» (Merging products into one card) — https://guide.kaspi.kz/partner/ru/shop/goods/card/q5146 (updated Jul 23, 2026)
- Kaspi Гид. «Подготовка товара к Kaspi Доставке» (Preparing goods for Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2296 (updated Nov 5, 2025); «Размеры ячеек Kaspi Postomat» (Kaspi Postomat cell sizes) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2915 (updated Jul 23, 2024)
- Kaspi Гид. «Повреждение товара при Kaspi Доставке» (Product damage during Kaspi Delivery) — https://guide.kaspi.kz/partner/ru/shop/delivery/shipping/q2306 (updated Nov 25, 2025)
- Kaspi Гид. «Условия работы с Магазином на Kaspi.kz» (Terms of working with the Kaspi.kz Store), clauses 3.2, 4.3 — https://guide.kaspi.kz/partner/ru/shop/conditions/q1342 (updated Sep 30, 2026)
The sources are in Russian; original titles are given with English translations.
All links checked on Nov 2, 2026.
Bota, analyst
SaleScout is our company's product. Kaspi and Kaspi.kz are trademarks of Kaspi.kz JSC; SaleScout is not affiliated with Kaspi.
