You change your store name on Kaspi.kz in the Kaspi Pay app: Сервисы → Профиль компании → Мой бренд (Services → Company profile → My brand), then enter the new name and save. Only the head of the company or an employee with the «Управляющий» ("General manager") role can do this; the check takes about 10 minutes, and your rating and reviews stay in place. The company's legal name does not change — only what the buyer sees.
In short
- The name and logo live in the «Мой бренд» ("My brand") service in Kaspi Pay. If you have never opened it, buyers see the company's legal name and its initials instead of a logo.
- Your rating and reviews are kept when you change the name, and the store name in product reviews updates by itself. There is no need to move to a new company just to get a new name.
- A name can be up to 200 characters, but without quotation marks, brackets, emoji, contacts, other people's brands, words like "akimat" and without the word "Kaspi" in any spelling.
- If the name is taken but the brand is yours, Kaspi accepts a trademark certificate or a franchise agreement and replies within 24 hours.
- The main cost of renaming is not in the cabinet but outside it: stickers, inserts, business cards. In the hypothetical example that is 79,000 ₸, and it is better to order them before you press "Save".
What the buyer sees on the seller page
Five elements of the page
Before changing the name, it helps to know where it will appear. On the seller page in the Kaspi.kz Store the buyer sees (q2917, updated Dec 15, 2025):
- the store name;
- the logo — your own brand mark, if you have one;
- the rating — stars and a number on a scale from 1 to 5 in steps of 0.1;
- the «Связаться» ("Contact") button to write or call;
- reviews from buyers who have already bought from you.
Plus the date you joined the Store and an approximate number of sales. You can view your page from the cabinet side in the web version: Остальное → Настройки → Общая информация (Other → Settings → General information).
Where else the name shows up
After the check, the new name and logo appear in the Kaspi.kz Store on the seller, order and receipt pages, and in the «Сообщения» ("Messages") service (q2919, updated Jan 8, 2026). So the buyer will see the new name in chat, on the electronic receipt and on the order page — everywhere the old one used to be. In the product card (the single shared listing where all sellers of an item compete), in the list of sellers, you will also appear under the new name.
If you share a link to your store on social media, check it after the rename. How the «Мой Магазин» ("My Store") link works and who can get it, we covered in the article on «Мой Магазин» on Kaspi.
How to change the name: step by step
Who can do it
The head of the company or an employee with the «Управляющий» role. A Store manager cannot do it, even with extended access (q2919). If you don't see the right options in the app, check the role first: Kaspi names insufficient rights as one of the two reasons a name can't be edited (q3990). Who gets which rights is described in the article on a store manager on Kaspi.
Steps in Kaspi Pay
- Open the Kaspi Pay app → Сервисы → Профиль компании → Мой бренд.
- If you have several brands, choose the one connected to the Kaspi.kz Store.
- Enter the new name and save.
- Wait about 10 minutes while Kaspi checks the name.
- Open your seller page in the Kaspi.kz app and make sure everything displays correctly.
The steps for a logo are the same, except that in step three you tap «Изменить логотип» ("Change logo") and upload a good-quality image (q2918, updated Jan 8, 2026).
Several brands
«Мой бренд» is a service of the whole of Kaspi Pay, not just the Store. You can keep several brands in it: for example, one name for a coffee shop with Kaspi QR and another for the Kaspi.kz Store. Only one brand can run on one platform at a time (q4418, updated Dec 11, 2025).
You decide which brand shows where: in «Мой бренд» open the brand you want, tap «Добавить точки продаж и сервисы» ("Add points of sale and services"), tick the platforms and save (q4417, updated Jan 5, 2026). A handy rebranding move: create the new brand in advance, get it checked, and on the chosen day simply switch the Store to it.
You can't delete your only brand or the one currently used in the Store or at points of sale. Create another one first and replace the current one with it (q4416, updated Dec 31, 2025).
Which names Kaspi won't accept
Requirements
A name can be up to 200 characters long: Latin, Cyrillic, letters of the Kazakh alphabet and digits. You may not use (q2919):
| What is banned | An example that won't pass |
|---|---|
| Emoji and special characters, including quotation marks and brackets | «ТехноДом» (in quotes), Gadget (KZ) |
| Digits only | 777 |
| Names of government bodies and related words | «Акимат-маркет», «Налоговая помощь» |
| Provocative, offensive, obscene words | — |
| Any contacts: links, phone numbers | Gadget 8 707…, shop.kz |
| Other people's trademarks and brands | Apple Store Almaty |
| The word "Kaspi" or «Каспи» | Каспи Электроника |
The examples in the right column are our illustrations of Kaspi's rules, not quotes from the Guide.
Two lines of the table trip people up more often than the rest. The first is quotation marks: many sellers write the LLP name in quotes out of habit, and it fails the check. The second is someone else's brand. Being an official dealer does not make a brand your name; there is a separate procedure for such cases, covered below.
Logo
The logo has its own bans (q2918): marks of well-known brands, provocative images, watermarks, photos with people's faces, images of prohibited goods (alcohol, cigarette cases, weapons, drugs), company contacts, signs and symbols of government bodies, and Kaspi's own brand mark. If a logo is rejected, the reason is either on this list or in poor image quality (q3994).
«Такое название уже занято» ("This name is already taken")
This error means someone is already using the name. Try another one. If you do hold the rights to the brand, tap «Это мой товарный знак или франшиза» ("This is my trademark or franchise") below the error and fill in the form (q3987, updated Dec 11, 2025):
- for your own brand — the company's BIN and the number of the trademark certificate issued by the National Institute of Intellectual Property;
- for a franchise — an agreement with the rights holder or a licence to use the trademark.
The answer comes within 24 hours. A nuance for franchisees: if you operated under the franchise's name and logo, only the rights holder can edit them. If you are leaving a franchise, agree on the change with them in advance, or the store will trade under someone else's name for a while.
What happens to your rating and reviews
Nothing is lost
Kaspi answers directly: when you change the name or logo, reviews and rating are kept, and the store name in product comments changes automatically (q4419, updated Dec 11, 2025). The joining date and number of sales are also tied to the company, not to the name.
Why not open a new company
Sometimes a seller wants a "clean slate" and registers a new IP (individual entrepreneur) under a new name. There may be reasons for that, but the name is not one of them. A new company in the Store gets "New seller" status («Новый продавец») for three months and starts collecting rating and reviews from zero (q4038, updated Feb 2, 2026). On top of that, to connect to the Store a company has to sell with Kaspi Pay for at least 20 days in the last two months (q2761).
| Scenario | Rating and reviews | Status | How long to wait |
|---|---|---|---|
| Change the name in «Мой бренд» | kept | unchanged | about 10 minutes for the check |
| A new company under a new name | from zero | "New seller" for 3 months | at least 20 days of Kaspi Pay sales before connecting |
A buyer chooses between sellers in the product card in seconds, and rating and reviews are what they look at. How this affects your position in the card is covered in the article on how to get to the top of the Kaspi product card.
What renaming really costs
The calculation
In the cabinet, changing the name is free. The money goes on everything around it: packaging, inserts, business cards, the sign at the pickup point. If you don't plan for it, the store spends weeks shipping parcels under the old name, and a buyer who receives a «ТехноДом» box from a seller called "Gadget Point" writes in chat asking whether their order was swapped.
Hypothetical example, not a client case. Assumptions: 500 orders a month, a two-month stock of consumables, a logo sticker for a box — 20 ₸, a thank-you insert — 30 ₸, business cards for the pickup point — 500 at 18 ₸ each, the sign at the point — replaced according to a quote. The prices are assumptions for the calculation, not market prices.
Budget = Σ (quantity × unit price)
| Item | Quantity | Unit price | Amount |
|---|---|---|---|
| Box stickers | 1,000 | 20 ₸ | 20,000 ₸ |
| Order inserts | 1,000 | 30 ₸ | 30,000 ₸ |
| Business cards for pickup | 500 | 18 ₸ | 9,000 ₸ |
| Sign at the pickup point | 1 | 20,000 ₸ | 20,000 ₸ |
| Total | — | — | 79,000 ₸ |
At 500 orders a month that is 79 ₸ per order in the first two months. A small sum, but only if you plan for it. If not, in the first week after the change you get a stream of questions in chat, and every chat left unanswered during working hours drags your response metrics down.
Order of actions
The logical order: first order consumables with the new name, then create a new brand in «Мой бренд», then switch the Store on a single day and start shipping in the new packaging. Sticking a new sticker over the old one on the same box is not a good idea: the packaging should carry one clear name.
The phone number for buyers
When you change the name, the phone number often changes too. The number buyers call is edited separately from the brand (q2810, updated Sep 24, 2026):
- in Kaspi Pay — only by the head of the company: Магазин на Kaspi.kz → Настройки → Номера телефонов для покупателей (Kaspi.kz Store → Settings → Phone numbers for buyers);
- in the web cabinet — by the head or the general manager: Остальное → Настройки → Общая информация → Номера телефонов для покупателей.
You can set different numbers for different cities via «Номер телефонов по городам → Добавить номер» ("Phone numbers by city → Add number"). The number updates immediately, without a check. You can't put a phone number in the name itself: contacts go in a separate field, not in the brand.
Common mistakes when changing a store name on Kaspi
- Writing the name in quotation marks. «ТехноДом» in quotes won't pass the check. You lose time and, if you are already shipping in new packaging, end up with a mismatch between box and cabinet.
- Putting the brand you sell into the name. "Samsung Shop" will be rejected as someone else's trademark, even if you are an official dealer. Use your own name, and confirm brand rights through the «Это мой товарный знак или франшиза» form.
- Adding "Kaspi" to the name. The word "Kaspi" or «Каспи» is banned outright in any form.
- Opening a new company for the sake of a name. Rating and reviews reset, you get "New seller" status for three months, and you need 20 days of Kaspi Pay sales before connecting. A normal name change keeps all of this.
- Asking a manager to make the change. A Store manager has no rights for it, will see an error and lose a day writing to support. This is done by the head or the general manager.
- Not budgeting for consumables. Parcels with the old name from a store with a new one mean questions in chat and buyer doubt at the moment of delivery.
- Deleting the old brand before switching. Kaspi won't let you delete an active brand. First connect the new brand to the Store, then delete the old one.
Checklist: a new store name on Kaspi
- The change is made by the head or the general manager.
- The name has no quotation marks, brackets, emoji, contacts or the word "Kaspi", and is not digits only.
- The name contains no other people's brands or words linked to government bodies.
- The logo is good quality, without faces, watermarks or Kaspi's brand mark.
- If the name is taken and the brand is yours, the NIIP certificate or franchise agreement is ready.
- Consumables with the new name are ordered and included in the budget.
- The new brand is created in advance and connected to the Kaspi.kz Store on the chosen day.
- The phone number for buyers is checked in the settings.
- 10 minutes after saving, the seller page, receipt and chat show the new name.
- Links to the store on social media and your website are checked after the change.
Items six and seven are worth doing together. Ordering stickers fixes the date, and creating the brand in advance removes the risk that on that day the check fails and the boxes go out under one name while the receipt shows another.
How to automate pricing while you are busy rebranding
Changing the name is a one-off task, but the price in the product card needs attention every day, including the week you move to the new brand. The SaleScout Kaspi bot checks prices every 20 seconds, keeps you at the top of the product card and never goes below the minimum price you set. When a competitor raises the price or leaves the card, the bot raises your price to just below the next seller. You can try the bot free for 7 days, no card needed.
Frequently asked questions about changing a store name on Kaspi
How do I change my store name on Kaspi.kz?
In the Kaspi Pay app open Сервисы → Профиль компании → Мой бренд, enter the new name and save. The check takes about 10 minutes, after which the name appears on the seller page, in orders, receipts and messages.
Will my reviews and rating be kept after a name change?
Yes. Kaspi states directly that when you change the name or logo, reviews and rating remain, and the store name in product reviews changes automatically.
Who can change the store name on Kaspi?
Only the head of the company or an employee with the «Управляющий» ("General manager") role. A Kaspi.kz Store manager does not have these rights, so editing won't work for them.
Why does Kaspi reject my store name?
Most likely it contains quotation marks, brackets, emoji, contacts, someone else's brand, words like "akimat" or "tax office", or the word "Kaspi" or «Каспи». A name made only of digits won't pass either. Fix it and save again — the check takes about 10 minutes.
What should I do if it says «Такое название уже занято»?
Choose another name. If the brand is yours, tap «Это мой товарный знак или франшиза» and attach your BIN and NIIP certificate number or an agreement with the rights holder. The answer comes within 24 hours.
Why do buyers see my LLP's name instead of my store name?
Because you have not filled in the «Мой бренд» service. Until it is edited, Kaspi shows the company's legal name and its initials instead of a logo. Set up your brand in Kaspi Pay, and buyers will see it within 10 minutes.
Can I use different names for the Kaspi.kz Store and a point of sale with Kaspi QR?
Yes. In «Мой бренд» you can create several brands and tick for each the platforms where it is shown. Only one brand works on one platform at a time.
Sources
All links checked Oct 21, 2026. The sources are in Russian; original titles are given with English translations.
- Kaspi Guide for partners. «Как изменить название своего магазина на Kaspi.kz?» (How to change your store name on Kaspi.kz?) — https://guide.kaspi.kz/partner/ru/shop/office/general/q2919 (updated Jan 8, 2026); «Как изменить логотип своего магазина на Kaspi.kz?» (How to change your store logo?) — https://guide.kaspi.kz/partner/ru/shop/office/general/q2918 (updated Jan 8, 2026)
- Kaspi Guide for partners. «Я хочу поменять название или логотип своего Магазина на Kaspi.kz. Что будет с рейтингом и отзывами?» (What happens to rating and reviews if I change the name or logo?) — https://guide.kaspi.kz/partner/ru/shop/office/general/q4419 (updated Dec 11, 2025)
- Kaspi Guide for partners. «Какую информацию видят покупатели на странице продавца…?» (What do buyers see on the seller page?) — https://guide.kaspi.kz/partner/ru/shop/conditions/q2917 (updated Dec 15, 2025)
- Kaspi Guide, "Company profile". «Я создал несколько брендов… Какой из них будет отображаться клиентам?» (Which of several brands will clients see?) — https://guide.kaspi.kz/partner/ru/profile/brand/q4417 (updated Jan 5, 2026); «Я могу использовать несколько брендов…?» (Can I use several brands?) — https://guide.kaspi.kz/partner/ru/profile/brand/q4418 (updated Dec 11, 2025); «Как удалить бренд…?» (How to delete a brand?) — https://guide.kaspi.kz/partner/ru/profile/brand/q4416 (updated Dec 31, 2025)
- Kaspi Guide, "Company profile". «Я не могу изменить название бренда…» (I can't change the brand name) — https://guide.kaspi.kz/partner/ru/profile/brand/q3990 (updated Sep 18, 2025); «Я изменил логотип бренда…, но он не прошел проверку» (My new logo failed the check) — https://guide.kaspi.kz/partner/ru/profile/brand/q3994 (updated May 5, 2025); «…ошибка „Такое название уже занято“» (The "name already taken" error) — https://guide.kaspi.kz/partner/ru/profile/brand/q3987 (updated Dec 11, 2025)
- Kaspi Guide for partners. «Как изменить номер телефона, по которому звонят клиенты…?» (How to change the phone number buyers call?) — https://guide.kaspi.kz/partner/ru/shop/office/general/q2810 (updated Sep 24, 2026)
- Kaspi Guide for partners. «Сколько действует статус „Новый продавец“…?» (How long does "New seller" status last?) — https://guide.kaspi.kz/partner/ru/shop/quality_index/general/q4038 (updated Feb 2, 2026); «Как получить доступ к кабинету продавца…?» (How to get access to the seller cabinet?) — https://guide.kaspi.kz/partner/ru/shop/office/general/q2761 (updated Oct 31, 2025)
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SaleScout is our company's product. Kaspi and Kaspi.kz are trademarks of Kaspi.kz JSC; SaleScout is not affiliated with Kaspi.
